Media Alliance is a proud supporter of the Social Media DATA Act, introduced into Congress by MA democrat Lori Trahan. The DATA Act would compel social media companies to preserve their ad libraries and make them available to academic researchers to study the impact of targeted advertising.

See what people are saying about the Social Media DATA Act.

Tracy Rosenberg, Executive Director, Media Alliance:
“The Social Media Data Act would ensure that qualified academic researchers can study social media advertising and its impacts with unimpeded access to the data they need. Digital advertising uses the information social media platforms collect about us to expose us to
individualized targeted advertising for profit. Such advertising can be based on our preferences, associations, location, the state of our health, religion, race or age, When profit-driven imperatives control much of our social media feeds, we see different content based on who we are. This can result in discriminatory outcomes, increased polarization, the spread of misinformation, and the use of our most personal characteristics to manipulate our perceptions of the world. This should not go on in a black box where we cannot see under the hood to measure what is happening to us. With transparent access to social media advertising metrics, we can develop best practices to meaningfully study impact and develop policy to mitigate harm and protect personal privacy and vulnerable populations subject to discrimination. Social media has changed the world, in both positive and negative ways, and we should be able to reap the benefits without sacrificing our civil and human rights, if not the health of democracy itself. The Social Media Data Act would help to find that balance.”