Media Alliance’s “Media How-To Guide” is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media. It includes step-by-step instructions on how to pitch stories to reporters, write press releases, and develop a press list; and it covers more advanced media strategies such as creating media events, organizing press conferences, planning media campaigns, and documenting unfair media coverage.
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Add a Northern California Press list for everything you need to advance your cause with not enough time and not enough money.
Report from MuckRack tracks and analyzes media hits for nonprofit organizations using a 50-org sample. This year’s report focuses on the question: “how can we measure and grow the real-world impact of a story once its out there?”