Category Archives: Backgrounders and Toolkits

Handy Resources

Navigate the Media Maze With Media Alliance’s How-To Guide



Media Alliance’s “Media How-To Guide” is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media. It includes step-by-step instructions on how to pitch stories to reporters, write press releases, and develop a press list; and it covers more advanced media strategies such as creating media events, organizing press conferences, planning media campaigns, and documenting unfair media coverage.

Buy your copy.  Call or email for quantity purchases (more than 10 copies).

Add a Northern California Press list for everything you need to advance your cause with not enough time and not enough money.


Center for Policing Equity Report on Berkeley Police Department



The famously liberal East Bay city of Berkeley has been engaged in a lengthy dispute about the release of a Center for Policing Equity analysis of police stop data that indicated significant racial profiling.

The decision to release the report went all the way to the City Council which overrode the Chief of Police to make the report public.

Here it is.  The report is preceded by a memo from the Berkeley Police Chief explaining his thoughts and concerns about the draft report.

It is probably fair to say that most, if not all, municipal police departments would yield similar or worse results when stop data is analyzed.  It is to Berkeley’s credit that they proceeded with the report.  Now the question is what will be done as a result.

Berkeley CPE Report