Media Alliance’s “Media How-To Guide” is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media. It includes step-by-step instructions on how to pitch stories to reporters, write press releases, and develop a press list; and it covers more advanced media strategies such as creating media events, organizing press conferences, planning media campaigns, and documenting unfair media coverage.
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Add a Northern California Press list for everything you need to advance your cause with not enough time and not enough money.
The famously liberal East Bay city of Berkeley has been engaged in a lengthy dispute about the release of a Center for Policing Equity analysis of police stop data that indicated significant racial profiling.
The decision to release the report went all the way to the City Council which overrode the Chief of Police to make the report public.
Here it is. The report is preceded by a memo from the Berkeley Police Chief explaining his thoughts and concerns about the draft report.
It is probably fair to say that most, if not all, municipal police departments would yield similar or worse results when stop data is analyzed. It is to Berkeley’s credit that they proceeded with the report. Now the question is what will be done as a result.
Report from MuckRack tracks and analyzes media hits for nonprofit organizations using a 50-org sample. This year’s report focuses on the question: “how can we measure and grow the real-world impact of a story once its out there?”