Report from MuckRack tracks and analyzes media hits for nonprofit organizations using a 50-org sample. This year’s report focuses on the question: “how can we measure and grow the real-world impact of a story once its out there?”
Tag Archives: strategic communications
Digital Culture Shift Report
As activism for police accountability, fair wages, just immigration, and more takes center stage — social justice movements of the 21st century are using technology to achieve greater scale and reach wider audiences. But are these digital strategies building power for long-term social change, or helping maintain the status quo?
A report from the Center for Media Justice says the answer depends on the strategy — and offers new approaches and recommendations, from a diverse cross-section of leaders, for building effective social movements in an age of big data and digital technology.