Privacy advocates, including Media Alliance, commented on the second iteration of operational rules for the California Consumer Privacy Act of 2018, which the AG hopes to begin enforcing on July 1, 2020.

The statewide coalition of privacy groups asked the AG not to back down on the start of the enforcement period, as some industry groups have asked, to require more transparency from data brokers, to enforce do not track software as equivalent to a filed opt-in request and to prevent service providers from forming comprehensive customer profiles.

The comments can be viewed here.