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Deceptive Digital Marketing Claim Filed Against Pepsi

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Consumer groups filed a complaint against Pepsico and Frito-Lay for online marketing to teens that included immersive games and intrusive social media.

The online marketing campaigns included video games labeled “Hotel 626”, “Asylum 626” and “Doritos Rhianna Late Night” an music experience with pop star Rhianna. Continue reading Deceptive Digital Marketing Claim Filed Against Pepsi

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